Archive for the ‘Trade Show’ Category

3 Tips For Attending A Pharmaceutical Trade Show

Posted on: March 1st, 2015 by Dickson No Comments

Pharma Trade Show Tips


Pharmaceutical trade shows are a worthwhile experience, but they can seem like a waste of time if not done right. If you’ve attended shows like Interphex or PharmaExpo in the last few years, you may understand this dichotomy. Eyes slowly glaze over on the third or fourth day of a trade show, and the mundane booths become almost invisible to your line of sight. If you have to be there, but also have important work to do, trade shows can not only seem like a waste of time, but like they are making you worse at your job.

What gives?

No offense, but you might not be attending the trade show correctly. Follow these three tips and you will get the most out of your trade show experience.

1. Make a schedule!

Exhibitors often refer to attendee schedules as dance cards. They want to be on yours. Prepare before the show, and plan out trips to companies that you want to visit and talk with, fellow attendees you want to network with, and new booths you are interested in seeing. Also, reserve an hour for lunch, that’s important too.

2. Attend a lecture.

Trade shows and conferences are different entities, but that doesn’t mean that there isn’t a little crossover in the content that they provide. When at a trade show, the main feature is the exhibit floor, while at a conference, the main feature is lectures. However, most trade shows will hire/ask a few experts in different fields within an industry to give a lecture on their topic of choice. Go! In the pharma industry, speakers are usually research scientists or heads of large companies. You may be able to learn something!

3. Ask about trade show deals.

Deals! Discounts! Free stuff! It’s all available at trade show booths, and you need to get in on that action. Companies will offer special deals to returning customers and new customers if you visit their booth, hand over a phone number, an email address, or even buy a product from them at the show! Be sure to ask the sales people at the companies you plan on visiting if they are offering any trade show discounts, if they are releasing any new products early, or if they have any deals that will only be offered in their booth.


 

Trade Show ALERT: See you at PHARMA EXPO in Chicago!

Posted on: October 9th, 2014 by Dickson No Comments

Trade Show Blog

To all of our pharmaceutical customers out there, Dickson will be exhibiting at Pharma Expo in Chicago this November! November 2-5 to be exact. If you are going, we’d love it if you stopped by our booth (#553) to say hello. If you aren’t going but would like to go, we can help you out. Dickson has a select number of “attendee passes” for most trade shows, and we would be overjoyed to give them to you, our amazing customers.

If you’re interested in a complimentary pass, email a request to content@dicksondata.com, and we will send one your way. Chicago in November can be a bit chilly, but you can count on a warm welcome from us.

Trade shows afford Dickson the opportunity to connect face-to-face with customers we’ve only talked with on the phone or maybe not even at all. We will be exhibiting some new products at this show, and look forward to talking with you about all of the solutions we can offer to meet your monitoring needs. See you there!


 

IPPE Day 3: The Frozen Armageddon

Posted on: January 29th, 2014 by Dickson No Comments

We sent our Content Strategist, Michael, to the 2014 International Production and Processing Expo and he is writing about his adventures. For Day 1 of IPPE, click here. For Day 2, click here.

I have to hand it to all the attendees and exhibitors at IPPE, they showed up despite the snow. With most of Atlanta shut down for the day, cars abandoned in the thousands along the side of the freeways, and people still stuck in certain areas, IPPE pressed on, and attendance didn’t seem to falter much, if at all.

Here was the scene on Wednesday morning, outside a coffee shop located next to the Georgia World Congress Center:

IPPE Day 3 2014

While salt trucks scrambled to get the ice off the roads, I learned more about temperature and humidity monitoring in the Poultry and Meat Industries:

What the industry seems to be lacking, or in need of, in temperature monitoring, is a process data logger (similar to Dickson’s New HT300 Unit) that communicates to an interface throughout the transportation and production process. This is hard to do for a couple of reasons. First, temperature ranges. Building a digital data logger that can withstand both extreme lows and extreme highs in temperature is something the industry has struggled with. Second, the question of communication. How often, and more important simply “how” do these loggers communicate to an interface (phone, SaaS, servers)?

Dickson is working on solutions, and hopes to Exhibit next year at IPPE. To wrap up my time here in Atlanta, I would say that the variety of uses for temperature and humidity data loggers in one industry is endless. For the poultry and meat industries, it is no different.

IPPE Day 2: Winter Is Coming

Posted on: January 28th, 2014 by Dickson No Comments

IPPE Day 2 2014

We sent our Content Strategist, Michael, to the 2014 International Production and Processing Expo and he is writing about his adventures. For Day 1 of IPPE, click here. For Day 3, click here.

My Second Day at IPPE (The first day the actual EXPO was open) was filled with applications, chicken, and a lot of snow. We’ll get to the snow later.

I arrived at 9:30, hung out in the media section for a bit, and then headed to Exhibit Hall B, the larger of the two exhibit halls, which featured booth after booth of companies hoping to make the poultry and meat producers and processors of the world lives a little easier. As I walked towards the show floor, I noticed this man:

Dominique Wilkins at IPPE

Atlanta Hawks LEGEND Dominique Wilkins! One of the greatest basketball players to ever play the game, Wilkins was probably snubbed in two Dunk Contests against Michael Jordan. Sorry for the quality (no the picture wasn’t taken with a chart recorder, just an iPad).

The Scientific Forum continued from yesterday as well. As I was “scouting” the industry, an industry that Dickson supplies temperature and humidity products to (chicken has to be kept cold), I noticed that the show did a few things well:

First, the value of the Scientific Forum is unparalleled, so placing the majority of it on the day before the show didn’t encourage show goers to skip out on the amazing exhibits. Sometimes, shows can be stretched a little too thin. This time however, not the case.

Second, in both Exhibit Hall A and B, the coexistence of small and large companies was evident. There didn’t seem to be a bad spot in the show at all, as corner booths, large islands, and long rows of 10’ by 10’ booths all seemed to be busy with attendees.

The biggest question that was answered for me, was how temperature and humidity influences the processing of meat and poultry, but the pre-processing of it as well. I learned that in hog farms and chicken broilers, temperature and humidity are extremely important. The issue with monitoring these two variables, is the tough environment. Temperature and humidity sensors need to stay relatively clean, which presents obvious problems in this industry. The other real issue comes with wireless monitoring. I’m sure it comes as no surprise that hog farms and chicken broilers don’t usually have Wi-Fi available.

Everything was going just swell, and then the snow it.

 Snow at IPPE in Atlanta

As you’ve probably read in the news, Atlanta shut down today. I’m not sure what is in the store for me tomorrow, but send me good vibes as I take on the Frozen Apocalypse. Also, thoughts go out to all of those who are stuck or stranded.

Until tomorrow (hopefully).

IPPE Day 1: Hanging Out At The Scientific Forum

Posted on: January 27th, 2014 by Dickson No Comments

IPPE Expo Attendee Registration

We sent our Content Strategist, Michael, to the 2014 International Production and Processing Expo and he is writing about his adventures. Check out the rest of his daily recaps at www.blog.dicksondata.com.

Today the terms “broiler,” “LED,” “chicks,” and “probiotic,”swirled around my head like those yellow birdies do when you get knocked out in a cartoon. I know what your thinking, but no, I didn’t get into a fight at IPPE. But on Monday, January 27, 20014, I did find out that chicken can be really, really, engaging.

As the intro states, I’m at IPPE, the International Production and Processing Expo, or as some have come to know it, “The Chicken Show.” IPPE is the new conglomeration of three formerly separate shows: International Poultry Expo, International Feed Expo, and International Meat Expo.

The Expo doesn’t start until tomorrow, Monday the 28th. But, as Exhibiting Companies transport plastic chairs and lay down plush carpet in the Exhibition Halls, the International Poultry Scientific Program was in full force.

I attended the Scientific Forum obviously not as a scientist, but as an interested third party. The forum was held in Exhibit Hall B of the Georgia World Congress Center, and featured the following “Tracks” of Research Presentations:

  • Physiology and Pathology
  • Metabolism and Nutrition
  • Environmental Management
  • Processing and Products

Can you guess which one I attended? Dickson manufacturers Environmental Monitoring Devices, like Data Loggers and Chart Recorders (some of the best in the world in my humble opinion), so I listened as speakers talked about the Environmental Management of live chickens in various environments.

“Live” is emphasized, and deserves an explanation. The presentations I attended focused on Chickens yet to be processed for food. These included both Broiler Chickens and Free-Range Chickens. Why in the world would I care about that? Keep reading please.

Two presentations stick out in my mind. The first, was a research project by a North Carolina State Research Team, entitled, “Incubation temperature profiles affect broiler feathering,” presented by Jenna Scott.

The research focused on how temperatures during incubation affect the development of feathers in chicks. Feather density may seem oddly trivial, but in Chicken Broilers, I learned that the more feathers a chicken has, the less likely they are to get scratches, bruisers, and infections in the tight quarters over their life span.

What they found was a correlation between feeding regularity and temperature of eggs during incubation. While the temperature difference between the control group and the chicks under test was not large (never more than 3 degrees Celsius) the feather density fluctuations were still apparent. When subjected to Skip-A-Day Feeding, the chicks had a higher feather density when subjected to an early-low late-high Temperature incubation (low temperatures early, and higher temperatures late).

The second presentation that moved me forward in my seat was titled, “House Environmental Impact of Wood Pellet Burning Stoves,” presented by J.B. Hess, part of an Auburn University Research Team.

Their research focused on perceived effect of Wood Pellet Burning Stoves on the temperature, ammonia content, and moisture control of Chicken Broiler House environments as compared to traditional, propane gas heaters. Their abstract paints a slightly different picture than their presentation, as in their presentation, Hess seemed wary to make any concrete conclusions about the data they had collected, yet towards the end of their abstract, we do get some quantifiable evidence.

These two talks allowed me to take a step back and reflect on where Dickson fits into this narrative. I originally thought that IPPE would be a chance for Dickson to explore the processing and refrigeration sectors of the Meat and Poultry Industry more thoroughly. On this first day at the Poultry Scientific Forum however, it seems I was mistaken. The need for environmental monitors knows no bounds. Would Chicken Broilers be better served if they placed a few temperature monitors throughout their facility? In the second experiment, four temperature/humidity monitors were used to measure temperature fluctuations. If temperature does have such an impact on Broiler efficiency, maybe a few data loggers is worth the investment?

Tomorrow I’m off to explore the Exhibition Hall, talk to ya’ll then.